Rent the Runway for Your Next Event

As a woman, I find the hardest part of getting ready for a night on the town is picking out the outfit.  After all, there’s a science to looking effortlessly beautiful in a look that only you will be wearing.  Well, the process may have gotten a hell of a lot easier thanks to Rent the Runway (RTR), a NY based online shopping experience started by Harvard Business School students, Jennifer Hyman and Jennifer Fleis, who according to their Backstory, found themselves faced with the same challenge of finding something to wear.

Badgley Mischka

Registering for the site is easy and free and once complete, you have immediate access to dresses from over 95 designers at your fingertips.  Designers range from Nicole Miller to Shoshanna and are offered at 90% of the retail price.  Yes, you read that right. For $1o0, this Badgley Mischka dress, which normally retails at $1150 in stores, can be yours for 4 days.

You can also choose from an array of accessories to compliment your outfit and if you’re not sure of your size, there’s an option to have your dress selection in a 2nd size for NO additional cost.  You’re given the option of a 4 or 8 day rental (8-day rental is a little more expensive) and the cherry on top is return shipping is also FREE!

No lines + No Membership Fees + Free Shipping = Win-Win Situtation! Log on to www.renttherunway.com to find your designer runway look today!

Today is Mulled Hot Cider Day

image courtesy of bright shining light candle company

Toast to the cooler temperatures, colorful leaves, and shorter days with a comforting glass of hot cider.  Growing up, we did this every year to inaugurate the changing seasons but it’s also a delicious brew for the holidays and it’s simple to make.  Add these ingredients to your shopping list:

  • 1/2 cup brown sugar, packed
  • 1/4 teaspoon salt
  • 2 quarts cider
  • 1 teaspoon whole allspice
  • 1 teaspoon whole cloves
  • 3 inch stick cinnamon
  • 1/8 teaspoon nutmeg
  • cinnamon sticks for each cup, optional
Mix spices in a tea ball.  Combine the brown sugar, salt, and cinder in a saucepan. Bring to a boil over medium low heat. Once boiling, reduce heat to low, cover and allow to simmer for 20 minutes.  Finish it off by placing a stick of cinnamon in each cup.  Cheers!

Back to School Night with David Tutera

You’ve seen him on WEtv’s, “My Fair Wedding”.  He’s been lovingly crowned ‘Wizard’, ‘Godfather’, ‘Fairy Godfather’, and ‘Prince’ by the brides who’s wedding dreams he’s made a reality.  And last night I had the pleasure of being taken back to school by event planner extraordinaire, David Tutera at a Learning Annex event held at the lavish Hilton Hotel in Downtown Manhattan, NYC .

What can I say besides…He was fabulous! Throughout the course of the night we learned little DT Gems like he doesn’t belong to any associations, which is especially ironic considering he’s starting one in 2011, and he’s never paid for any form of advertising (thanks David!! I finally have an answer to my, To Advertise or Not to Advertise, question!). Just to give you an idea of how much information was covered, I went home with 8 pages of notes but because this is not a book report (remember those?), I’ll bestow upon you a few of my [paraphrased and in my own words] favorites, which I’ve categorized below:

Learn your Client. David urged us as planners to learn how to listen to the client and to learn what they want and who they are.  “Become emotionally connected to your client…” He suggests that 75% of the conversation, during the first hour spent meeting with a new client, should be about them and as you’re listening jot down five adjectives that are a recurring theme in the discussion.  Include those words in the proposal so they feel like they’ve written their own proposal.

Looking for ways to motivate (or rejuvenate) your creative edge? Opening up your client base and vendor base were two of David’s simple suggestions.  In both cases, lack of variety can quickly lead to stale and cookie-cutter ideas.   Creating a story also has many benefits to ensuring each event experience is unique.

Keep the Party Going. “Weddings are about the Bride and Groom but more importantly it should be about the guests.  Something different should happen every 30 minutes putting guests on a journey and preventing boredom.”

With plans for 2011 that include the launching of a new jewelry line of wedding and engagement rings, the David Tutera Wedding Certification Course and the launching of a line of bridal crafts, it’s hard to not think of him as some kind of super wedding action hero so imagine how great it was to learn that he isn’t impervious to things like burnout, planners block, and annoying clients.  Yes, annoying clients get on his nerves also! Here are some of his tips to help cope and better manage Life as a Planner:

  • In order to avoid burnout minimize the amount of time spent socializing with people in the business because what you end up doing is talking about work all of the time!
  • “Never under price yourself.  When you do, you’re under pricing your confidence”.
  • Take baby steps.  Don’t leap.  Become good in one section and segue way into another.
  • Networking with organizations such as MPI, ISES, and ABC to build your contacts is good but also branch out and make your own networks.
    • Your network mix should be 70% social and 30% corporate.
  • “As event planners it is important to create a team of vendors who you are confident can deliver and are willing to support (even if something goes wrong)”.
  • Reforecast yourself every 3 years and in that time, always move prices a little higher.
  • Breaking even on a project is fine but losing money is never good!
  • You are a Mediator, Therapist, Counselor, and Wedding Planner Last. Know when you switch hats”.

There were also valuable little tidbits about destination weddings and the real story behind the Joan Rivers scandal but you had to be there.  Overall the learning experience was priceless and even though his manager came across as more of a sharpshooter for the CIA thus preventing me from getting a picture with David, I will still continue to be a faithfully loyal My Fair Wedding watcher til death do us part.

July is National Picnic Month!

Picnics can be an excellent location to have a romantic lunch or dinner getaway from reality au pair.  They can also be the setting for a fun-filled summertime barbeque with family and friends, but this month I think the focus should be on ROMANCE.

There are several key elements you’ll want to keep in mind when planning your picnic.  The first of which is LOCATION.  Wouldn’t it be grand to hop on your private jet for a romantic afternoon picnic on the sandy beaches of Costa Rica?  I can see it now…but the reality for most of us is if it’s not a planned vacation, that perfect scenario is not really a….well, reality.  That doesn’t mean that you can’t plan something just as beautiful and there are a variety of nature’s best backdrops to choose from.

Beaches. Who doesn’t love sand between their toes and an ocean breeze at their back?  For a comprehensive list of public beaches nationwide, click here.

Parks and Playgrounds. Public parks, reservations, and botanical gardens can provide an airy beauty to your picnic experience.  If you have kids, there’s no reason you can’t still enjoy a semi-romantic picnic while the kids tire themselves out at the jungle gym.  Of course, at some point you will be required to jump in to push swings and encourage your little acrobat to reach for the next monkey bar but in the moments when the kids are playing amongst themselves, take the time to just appreciate one another. For a comprehensive list of public parks and playgrounds nationwide, click here.

The Mountains. If you and sweetie are more of the adventurous type, a short hike through the mountains to the picnic site can be a fun way of burning some calories and kicking up those endorphins.  It can also be a very private setting and that’s all we’re going to say about that (wink, wink).

Outdoor Theatre. Though there are few still in operation, finding one and using it as your picnic location will make it even more nostalgic.  For a list of outdoor movie theatres, click here.

Home Sweet Home. Your home can actually be the setting for annual picnic celebrations. Why call off picnic season due to cold weather when you can just take picnic season indoors? Especially when a perfectly prepped backyard can be just as titillating as your living room fireplace or bedroom floor.

With a little imagination, picnics can be an easy way to celebrate family, love and life all year long,

Socialbfly says…If you’re looking for a scenic outdoor multifunctional location in New Jersey, we recommend the NJ Botanical Gardens in Ringwood, NJ which is open from  8a-8p all year long and FREE to the general public.

The second key element you’ll want to consider is your PACKING LIST.  Where you decide to host your picnic will ultimately require you to examine the items on your final packing list but there are some basics necessary ingredients:

  • Picnic basket
  • Picnic blanket
  • Can opener, bottle opener, and corkscrew
  • Sunscreen
  • Ice packets
  • Citronella candle and insect repellant
  • Trash bags
  • Plastic ware and napkins or paper towels
  • Wine glasses
  • Camera
  • Music

Though there’s little room for something to go wrong during a picnic, Murphy’s Law is more often than not waiting to work her charm.  And besides, isn’t it better to be safe than sorry?  You might want to take these along as well, (especially if you’re hiking):

  • First aid kit
  • Extra pair of clothing (in case you’re swimming)
  • Compass
  • Flashlight
  • Insect net
  • Antihistamine (for the allergy afflicted)

It is a good idea to utilize a location that you’re familiar with and when you arrive, park close to your picnic site.  The summer months are notorious for passing thunderstorms and I promise you won’t really be interested in walking 2 miles back to your car if a storm cloud passes over.

Third and final key element is THE MENU.  The foodie in me argues that this should have been first but in my own defense, I didn’t list these in order or importance…just in order.  And now that we’ve gotten that out of the way, I’d like you to introduce you to my friend, Ms. Ilia Daniels, who is an a-maaaaaz-ing cook and in our friendship circle is referred to as the Diva of [fine] Dining.  She’s also the owner and head cook of BreakBread Catering, a full service event catering company which also provides personal chef services and cooking classes which, for the cooking impaired like me, are absolute gems – there’s a huge chance I may one day be able to cook for my family.  I called to get her feedback on what she thinks should be inside of the picnic basket and her suggestions will make you rethink peanut butter and jelly and run to the supermarket right now:

  • Hummus and Pita
  • A Bottle, or two, of your favorite wine
  • Individually packaged sandwiches like tuna with capers and olive oil  [BreadBreak Tip: lightly toast the bread to reduce sogginess]
  • A pasta accompaniment that can easily be served cold.  She makes a flavorful Farfalle Pasta with Broccoli that fares well hot, room temperature or cold.  (see her recipe for Farfalle Pasta with Broccoli here)
  • Fruits:  Melons and berries serve as the perfect dessert.  For three different variations of a fruit dessert, consider topping it with a Chantilly cream or yogurt.  You can also consider grand marnier infused strawberries. (see her recipe for Fresh Summer Peaches and Raspberries with Chantilly Cream here)
  • Sliced veggies and olives to go with the Pita
  • B.M.T – Basil, Mozzarella, and Tomato
  • Water, water and MORE water…there’s nothing romantic about being dehydrated and water can also serve to clean an unexpected cut or insect bite.

She cautions against “messy” dishes and those that include mayonnaise (or other dairy products) because they tend to spoil easily in hot weather and suggests mayo packets instead.  Packets are also a good idea for toting other condiments including ketchup, relish, salt, and pepper.

When selecting your basket you’ll want to choose a size that can support the number of dishes you intend to serve.  When packing your basket you’ll want to pack the heavier items on the bottom.

FACT: The most popular picnic food is watermelon.

A picnic, overall, can be a romantic and relaxing way of spending quality time with your loved one(s) without putting a lot of financial stress on yourself.  Invest in your love life and block out a weekend afternoon and properly celebrate National Picnic Month.

Thank you to our Blog Contributor(s):

  • BreakBread Catering. Ilia Daniels. Want more delicious recipes? Follow on Twitter @BreakBread_Co.

Hello world!

(That was the default title WordPress assigned to our first blog and it worked…so we’re sticking with it.)

Hello World and welcome to our little piece of the blogosphere. Behind the Veil…Beyond the Vows is the new official blog for Socialbfly and in case this is the first time you’re hearing of us, Socialbfly is a special events and lifestyle marketing boutique geared to enhancing every aspect of our clients lives through three unique and trendsetting studios:

  • The Imaging Studio provides assistance to individuals and businesses looking to alter, enhance, or maintain any and all aspects of their lives.  We work with a sassy lineup of indie stylists, motivational speakers, and designers to provide personal services, seminars and workshops that successfully enhance our clients’ definition of love, life, look and luxury
  • The Publicity Boutique specializes in providing premier marketing and publicity services for businesses, brands, and personalities anchored in arts, entertainment and womens health and beauty
  • The Event Design Studio is actually comprised of 4 Boutiques geared to our most popular client types: Charities and Small Businesses, Children, Girlfriends and Blushing Brides-to-be

We also host an annual calendar of events throughout NJ, and the surrounding areas, that are used to raise funds and awareness about charitable causes.   Stay tuned because the  “Behind the Veil…Beyond the Vows Bridal Expo” is in the works and we’d love to see you there.

For much more information on our services visit our website, http://www.socialbfly.com.  In the meantime, stick around and see what the fuss is about as we explore all of the ins and outs of the wedding experience and beyond (Yes, there is life after marriage…lol).   They’ll be a lot of housekeeping taking place in the weeks ahead so pardon our dust but we promise to keep you entertained in the meantime. We’ll be launching with a 26 week series on the ABCs of Wedding Planning very shortly as well as profiling our first feature vendor so make sure you don’t stay gone long.

Hello World!  We’re Here!!!

Cheers!