October is National Breast Cancer Awareness Month – a 25 year old international movement that is dedicated to increasing public knowledge about the importance of early detection of breast cancer and for very good reason – it continues to reign as the 2nd leading cause of cancer death in women (next to Lung Cancer) . I never realized how devastating this disease was until my sister’s godmother was diagnosed in 1999. After months of chemotherapy, we celebrated what we thought was a successful recovery only to find out 6 months later that the disease had not only returned but had spread into her lungs. No amount of chemo or alternative treatment would save her and it wasn’t long after that the disease finally had its way. I remember feeling like we were the only people in the world going through this and couldn’t understand how someone so full of life could be debilitated so aggressively but since then, I’ve met and formed personal relationships with many phenomenal women who have been impacted by breast cancer. Every story, however different, remains ever so moving and four years ago, in honor and memory of the victims and in celebration with the survivors, I began an educational fundraising event called the Pink Party.
The Pink Party is just one of our nine annual Signature Series events, all of which seek to raise funds in support of grassroots charitable organizations that specifically target philanthropies that we hold dear to our hearts. This year’s Pink Party will be held on Thursday, October 28th from 5-9p at the swanky NINE Lounge in Hoboken, NJ (333 Washington Street) and we are happy to announce that this year’s donation recipient is the Young Survival Coalition (YSC). YSC is a New York based non-profit that works with survivors; caregivers; and the medical, research, advocacy, and legislative communities to increase the quality and quantity of life for women diagnosed with breast cancer ages 40 and under. Their work is so important because while not as prevalent, breast cancer does occur in women under 40 and when it does, it is far more dangerous, there’s a decreased survivorship and these women are more susceptible to developing the disease again later in life.
So what should you expect? Well, in promoting the event so far I find that a lot of people immediately think they have to go home and put on their dancing shoes to step in the name of breast cancer. Not so fast twinkle toes. It’s happy hour so the martinis will be readily available and there will be room and opportunity to cut a rug but this isn’t your textbook party. You’ll be treated to a one-hour wine tasting; poetry reading by NY Poet, Megan Harris; plenty of opportunity to network and promote your brand; and a chance to win a number of raffle prizes, courtesy of Loveliness Baskets among other local businesses. Everyone will leave with plenty of information on breast cancer from the Young Survival Coalition (YSC) as well as a devishly delicious pink cupcake, courtesy of BreakBread Co. The most important part of the night, however, will be the silent auction as 100% of the proceeds generated will directly benefit YSC and their efforts. We’ve raised the stakes just a little giving our twitter followers an opportunity to get in on the bidding and beginning October 1st, we’ll begin posting a library of items that are up for grabs so please stay tuned.
A few final housekeeping notes before we go…since pink is [unofficially] the official color for breast cancer, we’re requesting that everyone wear something pink in recognition and support of breast cancer awareness month. No, this isn’t mandatory and yes this request is for guys too. Oh, and exciting news, Time Warner will be covering the event!!!!! We’re 1000% excited and hope that their presence will catapult the mission and objectives of YSC to new levels. Thank you Time Warner!!
 NBCAM.org – Official website for National Breast Cancer Awareness Month
 youngsurvival.org – Official website for the Young Survival Coaltion