Announcing the 2011 Pink Party Recipient

THINK PINKBreast Cancer Awareness Month is right around the corner, and if you’ve been part of the SocialBFly experience for at least a year you know that means another exciting installation of the Pink Party.  However, If you’re a newbie let me first  say “Welcome” and introduce you to this annual SocialBFly Signature Series event which strives to honor breast cancer survivors; encourage breast cancer awareness; and most importantly, raise funds for grassroots non-profit organization to continue their advancements in breast cancer research.

I’m so happy to announce that this year’s Pink Party recipient is mamorial, a new jersey based non-profit which is also an artistic multi-media celebration of breast cancer survival; the focus of which is an extensive collection of life castings of breasts affected by cancer.  mamorial’s mission is to:

  • generate greater global awareness and action
  • provide greater motivation for early detection
  • contribute to the healing process of survivors
  • stimulate funding for intensified research, leading to a cure and prevention

The organization also hopes to become a permanent, large-scale travelling art installation that juxtaposes the inner strength and utter vulnerability of breast cancer patients, conveying the full spectrum of the physical and emotional effects of the breast cancer experience.  mamorial was created by Mary Ellen Scherl, a New Jersey native and sculpurist whom you’ll learn more about in a future EXPOSED feature.  In the meantime, you can learn more about mamorial at and stay tuned to Behind the Veil, Beyond the Vows as additional details about the 2011 installation of the Pink Party will be coming soon!!!

Don’t forget to join the mailing list so you aren’t left off the invitation list!!


Your Access Is Granted: A First Look at the Pink Party Silent Auction Items

It’s exciting that this year’s installation of the Pink Party is taking place in the 25th year of National Breast Cancer Awareness Month, an annual international health campaign organized every October to increase awareness of the disease; raise funds for research into its cause, prevention and cure; and to remind women to be breast aware for earlier detection. Because of the work done to raise awareness of breast cancer in women under 40, we are happy to announce that the Young Survival Coalition will be the recipient of this year’s silent auction.  Thanks for the generous donations from the following businesses, we hope to raise $500 to assist YSC in continuing their efforts and we can only reach this goal with your help. As a reminder the Pink Party will take place on Thursday, October 28th, from 5pm – 9pm at NINE Lounge in Hoboken, NJ (333 Washington Street).  On event day, the bidding will open at 6:00pm and close at 8:00pm.  If you are interested in placing a bid on any of the following items but are unable to attend, join us on twitter for the virtual auction. Keep in mind that your contributions are 100% charitable and auction winners will receive a thank you letter and confirmation of their contribution in the mail.

On event night, you have the option of bidding on any of the following items:

Item Name: Pink Roses

  • Description: This artwork is personal and emotional in the heart of the artist as it was created to pay respect to his Grandmother, who fell victim to the disease in 1996. To the artist these pink roses represent hope to the victims, survivors and every woman because with early detection survival will be in bloom.

  • Donated by Leon Finney, Artist

  • Retail Value: Original, $5000; Reprint; $135

  • Reserve Cost: $45

Item Name: Gift to Royalty

  • Description: 9×12 Framed Piece. Handmade paper, metallic paint, African trinkets.

  • Donated by Celeste Morris, Artist

  • Retail Value: $190

  • Reserve Cost: $55

Item Name: A Nu Sole Spa Pedicure Experience

  • Description: Your feet need pampering too.  Treat them to this foot spa zen.

  • Donated by: All Inclusive Bridal Spa

  • Retail Value: $60.00

  • Reserve Cost: $20.00

Item Name: Silk Chiffon Necklace

  • Description: Silk Chiffon Necklace with signature silver-plated heart.  Personalization available. Additional charms can be added.

  • Donated by: Katie Rozzelle; Independent Stella & Dot Stylist

  • Retail Value: $48

  • Reserve Cost: $20

Item Name: Two delicious soul food dinners, including dessert for two.

Item Name: Make-Up Session and Photo Session

  • Description: 1 hr studio session. Includes CD of shots and Make-Up Artist

  • Donated by Jamal Momon, Momon Photo

  • Retail Value: $225

  • Reserve Cost: $75

Item Name: Pink Spa Wellness Basket

*** So come out and join us for a passionately pink evening of Networking, Cocktails and Prizes.

Enter to win a variety of gifts in the silent auction…and for a great cause! DON’T FORGET TO SHARE WITH A [GIRL]FRIEND!!

For more information on the Young Survival Coalition or to read the backstory on the Pink Party, visit our blog, Behind the Veil, Beyond the Vows.


You are cordially invited to the 2010 Pink Party!

image courtesy of

October is National Breast Cancer Awareness Month – a 25 year old international movement that is dedicated to increasing public knowledge about the importance of early detection of breast cancer and for very good reason – it continues to reign as the 2nd leading cause of cancer death in women (next to Lung Cancer) [1].  I never realized how devastating this disease was until my sister’s godmother was diagnosed in 1999.  After months of chemotherapy, we celebrated what we thought was a successful recovery only to find out 6 months later that the disease had not only returned but had spread into her lungs.  No amount of chemo or alternative treatment would save her and it wasn’t long after that the disease finally had its way.   I remember feeling like we were the only people in the world going through this and couldn’t understand how someone so full of life could be debilitated so aggressively but since then, I’ve met and formed personal relationships with many phenomenal women who have been impacted by breast cancer.  Every story, however different, remains ever so moving and four years ago, in honor and memory of the victims and in celebration with the survivors, I began an educational fundraising event called the Pink Party.

flyer designed by


The Pink Party is just one of our nine annual Signature Series events, all of which seek to raise funds in support of grassroots charitable organizations that specifically target philanthropies that we hold dear to our hearts. This year’s Pink Party will be held on Thursday, October 28th from 5-9p at the swanky NINE Lounge in Hoboken, NJ (333 Washington Street) and  we are happy to announce that this year’s donation recipient is the Young Survival Coalition (YSC).  YSC is a New York based non-profit that works with survivors; caregivers; and the medical, research, advocacy, and legislative communities to increase the quality and quantity of life for women diagnosed with breast cancer ages 40 and under[2]. Their work is so important because while not as prevalent, breast cancer does occur in women under 40 and when it does, it is far more dangerous, there’s a decreased survivorship and these women are more susceptible to developing the disease again later in life.


So what should you expect? Well, in promoting the event so far I find that a lot of people immediately think they have to go home and put on their dancing shoes to step in the name of breast cancer. Not so fast twinkle toes. It’s happy hour so the martinis will be readily available and there will be room and opportunity to cut a rug but this isn’t your textbook party. You’ll be treated to a one-hour wine tasting; poetry reading by NY Poet, Megan Harris; plenty of opportunity to network and promote your brand; and a chance to win a number of raffle prizes, courtesy of Loveliness Baskets among other local businesses. Everyone will leave with plenty of information on breast cancer from the Young Survival Coalition (YSC) as well as a devishly delicious pink cupcake, courtesy of BreakBread Co. The most important part of the night, however, will be the silent auction as 100% of the proceeds generated will directly benefit YSC and their efforts. We’ve raised the stakes just a little giving our twitter followers an opportunity to get in on the bidding and beginning October 1st, we’ll begin posting a library of items that are up for grabs so please stay tuned.

image courtesy of Moonchilde Stock


A few final housekeeping notes before we go…since pink is [unofficially] the official color for breast cancer, we’re requesting that everyone wear something pink in recognition and support of breast cancer awareness month. No, this isn’t mandatory and yes this request is for guys too. Oh, and exciting news, Time Warner will be covering the event!!!!!  We’re 1000% excited and hope that their presence will catapult the mission and objectives of YSC to new levels. Thank you Time Warner!!



[1] – Official website for National Breast Cancer Awareness Month

[2] – Official website for the Young Survival Coaltion